Celebrations are taking place in London for Positive Week to honour the brands making luxury goods more eco-friendly. You might be thinking, luxury – sustainability – can the two ever go hand in hand?

Although you may deem them antithetical concepts, there is plenty of evidence that the luxury market is becoming more ethical, given they have the time and money to invest in materials and ingredients that will last. Luxury brands set an example further down the retail chain and therefore should be championing sustainability at their core, bringing us excellent products from trustworthy sources.